“直接销售”常见的英文表达是 direct selling 或 direct sale。
direct selling:更强调销售方式本身,指不通过中间商,直接将产品或服务从生产者或供应商销售给最终消费者的行为,在商业和营销领域使用广泛。例如:Direct selling has become an important channel for many small businesses.(直接销售已成为许多小企业的重要销售渠道。)
direct sale:侧重于描述一次具体的直接销售行为或交易 。例如:The company is offering a direct sale of its new product this weekend.(公司本周末将对其新产品进行直接销售。)